Have You Caught the Google Wave? Do Not Let it Wash Over Your Business!

Google Wave is going to impact how we all do business and communicate in the future. Whether it is simple communication or complex collaboration, we will be using Google Wave technology. Google Wave is an online communication and collaboration tool that will make real-time interactions with clients, prospects, family and friends more seamless. It will become your Communications Center to interact, communicate and collaborate with everyone, using richly formatted text, photos, videos, maps, and much more.What is a “Wave” Google has defined a “Wave” as a conversation with multiple participants — participants are people added to a wave to discuss and collaborate on its content. Participants can reply any time and anywhere within a wave, and they can edit content and add more participants as a wave develops. It is also possible to rewind waves with the playback functionality, to see what happened, and when.Waves are often shared among a group of friends, associates or a business team with a common goal: perhaps planning a marketing strategy, reviewing sales results or recording meeting notes. Once a Wave is created it becomes a virtual mini-hub that members can add, edit and comment upon at any time.Small Business Project WaveWhere I see tremendous potential is in the combining of so many resources into a single online hub. Extensions are being developed weekly for Google Wave to enhance the potential of this online tool.I am working with a business and we are developing an updated marketing strategy and plan, a Wave can be a tremendous tool to share ideas, manage meetings and develop a plan without having to try to find so many other files, folders, links and materials.If I am working with a mortgage company or lender, being able to create a Wave for a loan file that would take the loan through the process from origination to closing would both enhance communication and save time and money. Enabling the origination, management, processing, underwriting and finally closing and compliance staff involved with the loan all to have full, limited or temporary access to the Loan Wave as it made it through the process could be a huge productivity and security gain. The ideas and opportunities are endless as this technology matures.How Do I Get “Google Wave” As of the release of this post Google Wave is still in preview mode and not out for general release as an application. You can let Google know that you are interested in signing up as they continue to roll out this new product. Just go to https://services.google.com/fb/forms/wavesignup to register to receive an invitation to hop on the Google Wave.Get Ready To Ride The WaveIf you do not already have access to Google Wave then get invited by someone who has it or sign up at the link above, so you can receive an invitation and get your feet wet. They are beginning to build a tutorial training library and a fast growing list of extensions that you can install onto Google Wave to expand its capabilities.Let me know if you are using Google Wave and some of the projects and features you like best.

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